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circular.fashion: Revolutionizing the Fashion Industry through Circular Economy

About Us

circular.fashion is an innovative Berlin-based startup dedicated to transforming the fashion industry into a sustainable and circular sector. Founded by Ina Budde and Mario Malzacher, the company aims to preserve the value of materials and minimize textile waste.

Key Products and Services

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Circular Design Tool: A comprehensive platform based on a database and specialized software. These tools enable designers, producers, and manufacturers to develop circular textile products. The tool provides detailed information on materials and their recyclability and allows for digital editing of patterns to minimize production surplus and use pure materials[1][2][3].
Circularfashion.ID: A label with a QR code that is attached to each garment, allowing consumers to trace the product's lifecycle and be informed about recycling options. This code also helps the industry obtain relevant information for recycling[1][2].
Free Return Shipping Labels: A service that allows consumers to easily return garments to be resold as second-hand goods or used for high-quality recycling[1].

Mission and Values

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The main mission of circular.fashion is to establish a circular economy in the fashion industry by integrating all stakeholders – from designers and manufacturers to consumers and recyclers – into a closed material loop. The company is committed to sustainability and the avoidance of unnecessary waste, striving for an ecologically and economically valuable system[1][3][5].

Sustainability Goals and Initiatives

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Extended Closed Loop Model: The company is working on implementing an Extended Closed Loop Model aimed at keeping the material loop as closed as possible and avoiding quality loss through downcycling[1].
Circular Materials: circular.fashion promotes the use of circular materials and provides a database with relevant information to support manufacturers and designers in material selection[2][3].
Consumer Engagement: Through Circularfashion.ID and other tools, consumers are given the opportunity to use their clothing longer and recycle it correctly, contributing to an extension of the product lifecycle[1][2].
Partnerships and Awards: The company collaborates with various fashion brands and partners and has already received several awards for its innovative ideas, including the Next Economy Award and the Global Change Award[1][3].

Vision

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circular.fashion envisions a future fashion industry where products become the raw materials of tomorrow and a closed material loop is created. By connecting recycling and sorting operations with supplying, producing, and manufacturing companies, the path to a sustainable, circular fashion industry is paved[3][5].

With its comprehensive approach and innovative tools, circular.fashion is committed to revolutionizing the fashion industry in terms of sustainability and making a significant contribution to reducing textile waste.

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