cdlx
CDLX GmbH is a creative design studio in Berlin that specializes in communication design, transformation strategies, and web technology. With a focus on RADICAL SIMPLICITY and sustainable solutions, CDLX supports companies in digital transformation and the development of innovative brand communication.
CDLX - Radical Simplicity
editCDLX, founded in 2005 by Martin Christel and Hugo Göldner, is an internationally recognized design studio based in Berlin/Kreuzberg. As part of the trans-European technology company SQLI, CDLX works with a team of 15 creatives from the fields of design, technology, and planning to shape brands and their communication in the digital world.
Key Products and Services
editCDLX offers a wide range of services that focus on the following areas:
- Communication Design: All levels of communication design, from visual identity to comprehensive communication strategies.
- Transformation Strategies: Supporting organizations in transforming and adapting to the changing world.
- Creative Consulting: Consulting in creative processes to develop innovative solutions.
- Web Technology: Development of digital products, including web technologies and beyond-screen technologies such as VR and AR, but with a focus on two-dimensional screens and proven industry standards[1][4].
Mission and Values
editCDLX is committed to overcoming hyper-capitalist narratives and questioning the status quo. The studio focuses on developing new ways of organizational behavior, communication, and visual representation together with its clients. CDLX's mission is based on the belief that simplicity is a fundamental human necessity in an overly complex and fast-paced world. Simplicity creates focus and orientation and has "sense making" qualities, especially in the field of digital communication[1][4].
Sustainability Goals and Initiatives
editCDLX is engaged in projects that consider not only aesthetic and functional aspects but also social and ecological impacts. Examples include projects like the "1.5°C National Pathway Explorer" for Climate Analytics, which aims to visualize and facilitate sustainable pathways to achieve climate goals. Additionally, CDLX works on projects aimed at transformative and sustainable communication, such as the brand relaunch campaigns for the Gesamtverband der Versicherer (GDV)[1][4].
International Presence and Collaboration
editAs part of SQLI, a trans-European technology company with over 2,000 employees in 13 countries, CDLX can draw on extensive expertise and resource base. This enables support for clients in all facets of the digital lifecycle, from content production to the implementation of large enterprise solutions[1][5].
CDLX combines creative expertise with technological innovation to help organizations transform and become future-ready in a rapidly changing world. Through their work, they set standards in the digital communication and design world.