Brand Rising
Brand Rising is an agency that supports companies in activating brand advocates. With a focus on authentic communication and social media, it promotes engagement and trust. Its services include brand advocate programs, content creation, and strategic consulting.
Brand Rising: Promotion of Brand Advocates and Digital Engagement
editKey Products and Services
editBrand Rising is a specialized agency focused on the development and implementation of successful brand advocate programs. The company helps businesses activate their employees, partners, and customers to tell the brand story authentically and effectively. Key services include:
- Brand Advocate Programs: Brand Rising helps companies create programs that inspire employees and partners to represent the brand on social media, thereby increasing engagement and brand awareness.
- Social Media Strategies: The company develops and implements strategies aimed at increasing organic traffic and conversions through SEO-optimized content and creating a strong online presence.
- Content Creation and Optimization: Brand Rising creates and optimizes content such as articles, blog posts, landing pages, and whitepapers that are both SEO-optimized and valuable to the target audience.
- Leadership and Employee Engagement: The company emphasizes the importance of trusted leaders who form networks of expertise, thereby contributing to advocacy for the brand[1].
Main Mission and Values
editThe main mission of Brand Rising is to help companies strengthen their brands through authentic and effective communication on social media. The focus is on people trusting people and that interaction with knowledgeable employees is essential for building trustworthy relationships.
- Trust and Authenticity: Brand Rising emphasizes that people are more likely to trust people rather than corporate channels. Therefore, the focus is on activating employees and partners to represent the brand authentically.
- Expertise and Leadership: The company underscores the importance of leaders who act as thought leaders and inspirers, thereby promoting advocacy for the brand[1].
Sustainability Goals and Initiatives
editAlthough specific sustainability goals are not explicitly mentioned in the provided information, Brand Rising focuses on long-term and sustainable strategies:
- Long-term Relationships: By promoting employee engagement and activating partners and customers, Brand Rising aims to build long-term and trustworthy relationships.
- Cost Reduction and ROI: The implementation of online advocacy programs helps companies reduce costs for marketing, sales, and customer service while improving business outcomes[1].
Additional Information
editBrand Rising has extensive experience in advising companies worldwide and offers in-depth knowledge and expertise summarized in the book "The Most Powerful Brand on Earth." This book, co-authored by the founder of Brand Rising, Susan Emerick, provides frameworks, guidelines, and case studies that companies can use to optimize their brand advocate strategies[1].