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Blue Farm: Pioneer in Plant-Based Milk Alternatives

About Us

Blue Farm, founded in 2021 by Philip von Have and Katia Pott in Berlin, is an innovative startup that is revolutionizing the market for plant-based milk alternatives. As the market leader for oat drink powder in Germany, the company focuses on smart, sustainable, and healthy solutions for the transition from animal to plant proteins.

Key Products and Services

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Blue Farm offers a variety of plant-based milk alternatives in powder form that are not only healthy and delicious but also sustainable. Highlights include:

Oat Drink Powder: The products are free from sugar, additives, and fake flavors, and are instead enriched with adaptogens, superfoods, and prebiotic ingredients[4].
Beetroot Oat Latte: A 100% plant-based, organic-certified product that contains valuable vitamins and minerals and serves as an energy booster[3].
Barista Oat Base: A new barista drink made from just three ingredients, known for its frothability and ease of use[3].

Mission and Values

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The mission of Blue Farm is to rethink popular products and make them healthier and more sustainable without compromising for the customer. The company emphasizes a close connection between health, taste, and sustainability. The values of Blue Farm include innovation, customer enthusiasm, and a strong focus on sustainable nutrition.

Sustainability Goals and Initiatives

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Blue Farm is committed to minimizing the ecological footprint of its products. By forgoing water and only selling the fermented plant base, the company can deliver several liters of plant milk directly to the end customer without the need for additional packaging and transport[5].

The company has already sold over 1,000,000 liters of oat drink powder and strongly relies on online sales and a convenient milk subscription to enhance the sustainability and efficiency of the distribution process.

Funding and Support

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Blue Farm has raised a seven-figure sum from its existing investors in its latest funding round, including Zintinus Capital, the family office of the Flensburg brewery HGDF, and the trading house Jebsen & Jessen. To date, the company has received over 5 million euros in investments. This funding enables Blue Farm to pursue its growth objectives and expand its product portfolio further[3][5].

Future Orientation

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With the fresh capital, Blue Farm plans to expand its portfolio with additional product groups and strengthen its presence in the DACH market. Recent developments show that the market is increasingly moving towards sustainable and healthy nutrition, and Blue Farm is committed to actively shaping this trend shift.

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