Besonnen Fashion
Besonnen is a sustainable Slow Fashion label from Berlin that offers multifunctional yoga and active daywear. Founded by Annett Borg, it combines eco-friendly materials with fair production. Besonnen promotes a circular economy and is committed to social projects.
Besonnen - Mindful Yoga Fashion
editAbout the Company
editBesonnen, founded in 2018 in Berlin, Germany, is an innovative Slow Fashion label that specializes in sustainable and multifunctional yoga and active daywear. The founder and fashion designer Annett Borg has created a brand with Besonnen that combines sporty everyday looks with environmentally friendly and fair production.
Key Products and Services
editBesonnen offers a wide range of sustainable and comfortable clothing, including leggings, sports bras, t-shirts, and blouses. These products are made from high-quality, eco-friendly materials such as organic cotton, Tencel (a wood fiber from eucalyptus), and recycled polyester (e.g., ECONYL®). The collection is designed so that the garments are suitable for both sports and everyday life, as well as the office[2][4].
Main Mission and Values
editThe mission of Besonnen is to bring about positive change in the fashion industry by opposing the exploitation of people, animals, and nature through fast fashion. The label focuses on Slow Fashion and promotes a circular economy to reduce textile waste. Annett Borg and her team are committed to ensuring fair and environmentally friendly production conditions while offering fashionable and functional clothing[1][2].
Sustainability Goals and Initiatives
editBesonnen is strongly rooted in sustainability. Most garments are produced in local factories in Poland under fair trade conditions. The label exclusively uses high-quality, biodegradable, and recycled fibers. A special highlight is the use of ECONYL®, a recycled nylon fiber made from plastic waste and discarded fishing nets from the ocean. These initiatives help minimize the environmental impact of the fashion industry and contribute to a more sustainable future[1][2].
Additional Initiatives
editBesonnen is also involved in social projects. For example, the label supports educational initiatives through the sale of its products, such as the partner school Amader Pathshala, to provide children with a better future and protect them from the negative effects of the fast fashion industry[1].
With Besonnen, you can not only dress stylishly and comfortably but also contribute to a more sustainable and fair fashion industry.