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3Bears: The Porridge Company with a Mission

About 3Bears

3Bears is a Munich-based startup, founded in 2016 by the German-British couple Caroline and Tim Nichols. The idea originated in London, where porridge experienced a renaissance and proved to be the perfect everyday meal. The goal of 3Bears was to establish porridge in Germany as not only delicious but also sustainable.

Key Products and Services

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3Bears specializes in a variety of oat products. The main products include various porridge mixes in unique flavors such as "Cinnamon Apple," "Hearty Classic," and "Three Berry." Additionally, the company offers oat-based baking mixes, oat pasta, oat bars, and the popular overnight oats, an oat mixture that soaks overnight in milk, water, or plant-based alternatives[3][4].

Main Mission and Values

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The mission of 3Bears is to become the best porridge company in the world by offering products that not only taste good but are also full of good ingredients and free from industrial sugar and gimmicks. The company focuses on responsibility, quality, and taste to provide customers with essential nutrients and the necessary power for the day[4].

Sustainability Goals and Initiatives

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3Bears is a certified B-Corp and actively advocates for sustainable nutrition and environmental awareness. The company emphasizes the benefits of oats over wheat flour and works to keep its ecological footprint as small as possible. By focusing on its own online shop and content marketing strategies, such as recipes and the "Oat Feelgood Days" challenge, 3Bears promotes a sustainable and healthy eating culture[2][3].

Sales Strategy and Branding

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3Bears focuses on a strong brand and its own online shop, which generates about 40 percent of its revenue. Additionally, promotions and listings in offline retail are used to strengthen the connection between online and offline channels. The company tests new products in its own shop before they are rolled out more widely, a process referred to as "Hot Drops"[3].

With its unique flavor palette, sustainable products, and a strong focus on brand and customer loyalty, 3Bears has established itself as a leading porridge company in Germany and has been growing by double-digit percentages every year since 2017.

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