Senior Performance Manager*inbaito Pro Job

Lingoda - Senior Performance Manager (all genders)

Senior Performance Manager (all genders)

Berlin or Remote

Demand Generation – Performance Team /

Full-time /

Hybrid

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Speak our language!

We are Lingoda. Our mission is to build bridges through life-changing language learning.

Lingoda is a fast-growing online language partner for language learners aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.

Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.

As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.

We work hard to contribute to a better society. How? Hier sind drei Beispiele:

• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs

• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany

• In December 2022 at the Digital Education Awards, we won “Best Digital Learning Product of the Year” and in 2024, Lingoda was included in The Time's list of the 100 best EdTech companies

Your mission with us:

You will drive our student community's rapid growth by strategizing, managing, and optimizing our PPC activities on Google and Meta.

Your tasks:

• Implement & optimise our Performance Campaigns to acquire students whilst driving down Customer Acquisition Costs
• You are innovative with attention to detail to ensure excellent implementation and execution of all campaigns
• You will regularly conduct detailed analyses to refine our strategies, drive efficiency and maximise the impact of investments on the business
• You will lead the creative strategy for your channel, improving collaboration with the creative and the influencer teams
• You will develop processes in order to streamline activity and you will seek and explore new opportunities
• You are well-versed with A/B testing and believe in continuous testing for performance improvement
• You will work closely with our agency and other Paid Channels to further develop hybrid growth strategies (i.e. whitelisting on Meta, YT retargeting with influencer content)

You bring to Lingoda:

• 7+ years of B2C Performance Marketing experience managing the Google Marketing suite (Paid Search, Demand Gen, YouTube) and Meta campaigns. Experience on other social media platforms (YouTube, TikTok, LinkedIn) is a plus
• Deep understanding and current hands-on knowledge of marketing technologies and media platforms
• Strong analytical skills with experience using Looker Studio / Tableau for data visualisation and reporting
• Proactive, getting-it-done mindset - you are not afraid to get your hands dirty
• Experience in working with external partners (freelancers, agencies) is desiderable

You add to our culture with:

• You are a good communicator who loves working as part of a cross-functional team
• You have strong attention to detail and a willingness to learn
• You are a great team player
• Excellent written and spoken English (having another language is an advantage)

What you can expect from Lingoda:

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Education funds because we want to see our people grow
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• 28 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n.a. for freelancers)
• Flexible working hours

Wir freuen uns darauf, von Ihnen zu hören!

Your contact person for the position is Marija.

Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.

We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.

Please note that if you are based outside of Germany that only a freelance contract can be offered. All our contracts whether freelance or regular German employment contract start on a 2 year time period.

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