Senior Data Analyst*in Marketing

Senior Data Analyst - Marketing

Festanstellung, Vollzeit · Berlin

We Offer

• Design your own work(out) schedule & take advantage of our flexible working hours and work in a hybrid working model. Teams meet twice a week for Team Day, the rest of the time is up to you!
• Mindful, supportive, and safe environment for individuals to grow professionally and personally
• Health and wellness perks, including flexible options to suit different needs (e.g. Urban Sports Club or EGYM Wellpass)
• Comprehensive mental health support through nilo.health
• An international and agile environment with flat hierarchies and short decision-making paths
• A modern and (dog) friendly office in the heart of Berlin
• Regular workshops and team-building events
• A new Apple MacBook or equivalent replacement

• Fresh fruit, drinks a****nd a BVG environmental card or Germany ticket

• Lifelong access to 7Mind+ and daily meditation sessions with colleagues

Our stack

Google Analytics, Google Tag Manager, Rudderstack, Tableau, Looker, Adjust, Braze, BigQuery, Firebase, Airflow, dbt, Databricks, Amplitude

Your Responsibilities

• Ownership of Marketing Analytics: Lead marketing analytics initiatives by taking responsibility for all marketing-related analytics topics, collaborating closely with Marketing and Management teams to optimize and attribute channels like Influencer Marketing, Performance Marketing, CRM, and more.
• Scaling and Exploring New Channels: Identify new marketing channels and scale existing ones by measuring attribution and improving return on investment across campaigns.
• Data**-Driven CRO:** Work with cross-functional teams to drive "Conversion Rate Optimization" (CRO) initiatives, running A/B tests, analyzing results, and proposing data-backed recommendations to improve user acquisition and retention.
• Enhance KPIs and Insights: Enable the Marketing team by designing, visualizing, and improving KPIs, while providing actionable recommendations to optimize customer journeys, conversion funnels, and marketing strategies.
• Collaborate Across Teams: Partner with technical tracking analysts, data engineers, and analysts to maintain and improve the data infrastructure supporting marketing operations.
• MarTech Stack: Co-own and monitor internal and external MarTech platforms such as Adjust, Google Analytics, Firebase, and Google Tag Manager, while implementing new tools, features, and opportunities for innovation.
• Present and Simplify: Communicate complex analytics and marketing insights effectively to both technical and non-technical stakeholders at various organizational levels.

Your Profile

We’re looking for a data-driven marketing professional who combines technical expertise with a strategic mindset.

• Education: A Master’s degree (or equivalent practical experience) in Data Science, Computer Science, Economics, Statistics, Marketing Analytics, or a related field.
• Marketing Analytics Expertise: 3-5 years of experience in digital marketing(or equivalent knowledge gained through projects or work), business intelligence, or a related field, with a strong understanding of attribution modeling, A/B testing, CRO methodologies, and digital marketing strategies.
• Technical Skills: Proficiency in advanced SQL and dbt (or the ability to quickly learn and adapt to these tools), along with experience using industry-grade visualization tools like Tableau; Python experience is a plus.
• MarTech Mastery: Hands-on experience with platforms like Google Analytics, Firebase, Google Tag Manager, Rudderstack, Adjust, and A/B testing tools (e.g., VWO, Amplitude).
• Marketing Platform Experience: Familiarity with tools such as Meta Business Manager, Google Ads, Microsoft Ads, and CRM tools like Braze, Zoho, or Emarsys.
• CRO Knowledge: Proven track record in running and analyzing A/B tests and driving user journey improvements through data insights.
• Collaboration and Communication: Excellent communication and stakeholder management skills to align teams and present insights effectively.
• Strategic and Analytical Mindset: A proactive problem solver who can derive actionable insights from complex data and align them with business goals.

About us