Online Marketing (w/m/d) at Digital Career Institute

Online Marketing Part-Time

19 months | Remote | Free of charge

Discover how every click can make a real impact

In our Online Marketing Part-Time Course, you will uncover the most important tools for increasing digital visibility, customer engagement, and revenue generation, while still having enough space for personal commitments.

With a Bildungsgutschein (education voucher) from the Arbeitsagentur or Jobcenter, the course is completely free of charge!

Download Curriculum

10

Campuses.
3000+

Participants & alumni.
100+

Nationalities.
600+

Company partners.

Course Details & Requirements

01 | Start Date

07.10.2024 (German)

02 | Cost

Free participation with Bildungsgutschein

03 | Requirements

No prior experience or
education required

04 | Duration

19 months, incl. 2.5-month
internship

05 | Location

Everywhere in Germany – courses are online

06 | Language

German – min. level B1

Download Curriculum

Here’s what awaits you

Our part-time course offers you the opportunity to explore the world of Online Marketing without having to sacrifice your current lifestyle. Step by step, you will learn how to delve into the mind of your target group, recognise their needs and develop innovative marketing strategies that will make your brand stand out. In hands-on exercises and interactive sessions you will fill your toolbox with the most important tools for digital success: Performance Marketing, SEO, Newsletter, Social Media Marketing and more. Best of all, with over 180,000 vacancies in Online Marketing, there are countless opportunities for you to kickstart your dream career!

Hands-on curriculum

Learn everything you need to start a career as a certified Online Marketing Manager in 19 months. Together with industry experts, we have developed a project-oriented curriculum that thoroughly prepares you for your future job.

**|**Basics **|**Organic Marketing **|**Paid Marketing **|**Extras

**|**Basics

01 | Introduction to Online MarketingGet to know the basic principles of marketing to understand your target group and promote companies digitally. Discover personas, customer journeys, market analyses and much more.

**|**Organic Marketing

01 | SEODiscover how to increase search engine visibility and monitor the performance of a website using tools like Ahrefs and Screaming Frog.

02 | VideoLearn how to plan a video marketing campaign and how to develop a video concept for a product or brand.

03 | Email MarketingAttract new subscribers, design engaging newsletters, and increase conversion rates with popular CRM strategies.

**|**Paid Marketing

01 | SEA & Display MarketingLearn how to advertise your website on search engines and other websites with Google Ads.

02 | Social Media MarketingBuild a social media strategy, create engaging content for various channels, and plan an effective ad campaign.

**|**Extras

01 | German & English Classes

02 | Coaching & Mentoring

03 | Career Services

Career & Benefits

To help you jumpstart your career, we don’t just teach you how to become successful in online marketing. We offer you a full-service experience that includes educational guidance, professional coaching, tutoring, and free tools.

Career Services

Our wonderful career success team is here to support you every step of the way, ensuring a smooth transition into the professional world. Whether you need help with applications or job searches, we’ve got you covered.

Tutoring

We encourage our participants to learn from each other and provide mutual support. If you’re up for it, we offer you the opportunity to become a paid tutor for your fellow students and help them with their learning.

Mentoring & Coaching

Our counsellors are always there to help you overcome obstacles if you ever feel demotivated or need advice and encouragement throughout your journey.

Online Tools & Hardware

With DCI, you get entirely free access to all the tools and services needed for learning. This includes a laptop, along with all the software used in the courses.

Financial support

If you are unemployed and registered with the Agentur für Arbeit or Jobcenter, the course can be 100% funded through a Bildungsgutschein (education voucher).

Learn More

DCI Alumni at Work

I found a full-time job even before the course was over and that was in the middle of the pandemic, thanks to everything I learned in the course and help with the career success team. Now I am the Online Marketing Manager for a sports Startup and I couldn’t be happier with the choice of DCI to change my career and pursue my passions.

Edgar V. Junior Performance Marketing Manager at Fanzone Media GmbH

The DCI is providing me the opportunity to learn from teachers who share their extended knowledge in marketing. It was one of the few institutions that has been able to deal with the COVID-19 situation, by going from offline classes to remote lessons without a drop in quality.

Luigia P. Online Marketing Specialist

DCI changed the way I approach things. The knowledge I have gained in the past year helped me to understand the work of a tech company, connect with co-workers from other departments, but also to get involved with my own ideas.

Anna S. Catalogue Operations Specialist at Soundcloud

FAQs

What does an Online Marketer do?

As an Online Marketer, you develop strategies to digitally market products or services. You analyse target audiences, utilise tools like search engine optimization (SEO) and social media marketing, create engaging content, and optimise campaigns to increase visibility and business success. Creativity, data analysis, and a keen awareness of trends are your constant companions.

How much does an Online Marketing Manager earn?

The starting salary for a Junior Online Marketing Manager in Germany is around €35,000 to €45,000 per year. With increasing experience, the salary can increase from around €60,000 to €80,000 or more. Individual factors and industry differences influence salaries.

Who can participate in the Online Marketing Part-Time course?

No prior knowledge is required to participate in our course. If you speak German (B1 level or higher) and have an interest in learning Online Marketing, you are more than welcome to attend!

Is the Online Marketing Course also available full-time?

Yes, the Online Marketing Course is available full-time as well. The extended class hours allow us to cover the course material within a 14-month timeframe. Since the course is offered both full-time and part-time, you can choose the option that best fits your schedule.

What does the Online Marketing course cost?

You can take part in our courses for free with a Bildungsgutschein (education voucher) from the Agentur für Arbeit or Jobcenter. They cover all costs while you give your career a fresh boost.

Not sure if you qualify for the voucher? Our experts from career counselling are here to help and will assist you with the process free of charge.

Is the Online Marketing course certified?

All of our courses, including Online Marketing, are certified according to AZAV standards (Accreditation and Registration Ordinance for Employment Promotion). This certification is a quality seal for educational institutions, confirming that the quality standards for vocational training and employment support are met.

Ready to launch your future-proof career?

Sign up for the Online Marketing Part-Time Course today!

Apply Now

Online Marketing (w/m/d)baito Pro Job