Online Marketing*in at Digital Career Institute

Online Marketing

Full-time | 14 months | Remote

Your career as an Online Marketing Manager starts here
No more boring theoretical concepts and endless technical terms! Our course will teach you practical strategies and tips to help you get started in online marketing. We show you how to delve deep into the mind of your target group, recognise their needs and develop effective marketing strategies.

With a Bildungsgutschein (education voucher) from the Arbeitsagentur or Jobcenter, the course is completely free of charge!

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Download Curriculum

Course Details & Requirements

01 | Start Date(s)

21.10.2024 (German)
28.10.2024 (English)
16.12.2024 (German)

02 | Cost

Free participation with Bildungsgutschein (education voucher)

03 | Requirements

No previous experience
or education necessary

04 | Duration

12 months +
2 month internship

05 | Location

Everywhere in Germany – courses are online

06 | Language

English or German – minimum level B1

Here’s what awaits you

Dive into Google Search Ads, Display Ads, SEO and Social Media Marketing
– your tools for digital success. Our marketing pros will show you the latest trends and proven methods to engage your target audience. Look forward to interactive sessions, case studies, and practical exercises that will help you apply what you’ve learned right away. After completing the course, you’ll not only have a solid understanding of online marketing but also be capable of developing and implementing digital marketing strategies.

Hands-on curriculum

Together with industry experts, we have developed a project-oriented curriculum that thoroughly prepares you for your future job. The course is tailored for people from all age groups and backgrounds, regardless of prior professional experience.

**|**Basics **|**Organic Marketing **|**Paid Marketing **|**Extras

**|**Basics

01 | Introduction to MarketingLearn the fundamentals of Marketing with a focus on Online Marketing. Craft user personas and customer journeys and learn how to analyze the market to help define and focus on your target audience.

**|**Organic Marketing

01 | SEODiscover how to increase search engine visibility and monitor the performance of a website using tools like Ahrefs and Screaming Frog.

02 | VideoLearn how to plan a video marketing campaign and how to develop a video concept for a product or brand.

03 | Email MarketingAttract new subscribers, design engaging newsletters, and increase conversion rates with popular CRM strategies.

**|**Paid Marketing

01 | SEA & Display MarketingLearn how to advertise on search engines and other websites with Google Ads.

02 | Social Media MarketingBuild a social media strategy, create engaging content for various channels, and plan an effective ad campaign.

**|**Extras

01 | German & English Classes

02 | Coaching & Mentoring

03 | Career Services

Career & Benefits

To help you jumpstart your career, we don’t just teach you how to become successful in online marketing. We offer you a full-service experience that includes educational guidance, professional coaching, tutoring, and free tools.

Career Services

Our wonderful career success team is here to support you every step of the way, ensuring a smooth transition into the professional world. Whether you need help with applications or job searches, we’ve got you covered.

Tutoring

We encourage our participants to learn from each other and provide mutual support. If you’re up for it, we offer you the opportunity to become a paid tutor for your fellow students and help them with their learning.

Mentoring & Coaching

Our counsellors are always there to help you overcome obstacles if you ever feel demotivated or need advice and encouragement throughout your journey.

Online Tools & Hardware

With DCI, you get access to tools and services needed for learning – for free! This includes a laptop, along with all the software used in the courses.

Financial support

If you are unemployed and registered with the Agentur für Arbeit or Jobcenter, the course can be 100% funded through a Bildungsgutschein (education voucher).

Skills Needed To Start A Career In Marketing

DCI Alumni at Work

FAQs

What does an Online Marketer do?

As an Online Marketer, you develop strategies to digitally market products or services. You analyse target audiences, utilise tools like search engine optimization (SEO) and social media marketing, create engaging content, and optimise campaigns to increase visibility and business success. Creativity, data analysis, and a keen awareness of trends are your constant companions.

How much does an Online Marketing Manager earn?

The starting salary for a Junior Online Marketing Manager in Germany is around €30,000 to €48,000 per year. With increasing experience, the salary can increase from around €60,000 to €80,000 or more. Individual factors and industry differences influence salaries.

Who can participate in the Online Marketing course?

No prior knowledge is required to participate in our course. If you speak German or English (certified minimum level B1) and have an interest in learning online marketing, you are more than welcome to attend!

What does the Online Marketing course cost?

You can take part in our courses for free with a Bildungsgutschein (education voucher) from the Agentur für Arbeit or Jobcenter. They cover all costs while you give your career a fresh boost.

Is the Online Marketing course certified?

All of our courses, including Online Marketing, are certified according to AZAV standards (Accreditation and Registration Ordinance for Employment Promotion). This certification is a quality seal for educational institutions, confirming that the quality standards for vocational training and employment support are met.

Ready to launch your future-proof career?

Enrol in our certified Online Marketing course today!

Apply Now

Online Marketing*inbaito Pro Job