Communications and Marketing Manager, d/f/m (Maternity Cover)

Temporary, Part-time · Berlin

3,000 - 3,300 € per month

Overview

Position: Communications & Marketing Manager (Maternity Cover)
Hours: 32 hrs/week
Contract: Until 31 October 2025
Location: Berlin (with occasional travel to Munich or NRW)
Schedule: Flexible; some Saturdays are required for the Digital Women Program
Salary: TV-L E10 S1–2
Works closely with Program Managers and Fundraising and Partnership teams

Your mission

As Communications & Marketing Manager, you will refine, adjust, and execute communications and marketing strategies that give visibility to three of ReDI’s programs:

Digital Women* Program (DWP) - equipping FINTA* individuals with digital skills, mentorship, and job access.
Digital Career Program (DCP) - supporting newcomers through free, part-time tech education and career readiness.
Talent & Success Program - bridging ReDI talent with job opportunities through job fairs, summits, and partnerships.

You’ll drive digital campaigns, content creation, and external communications to raise awareness, boost recruitment, and support fundraising for these life-changing initiatives.

Your tasks

Strategy & Campaigns

Lead national visibility efforts (Germany-wide) through targeted campaigns, storytelling, and PR outreach.
Coordinate large-scale awareness initiatives across platforms and stakeholders, such as #FundHerFuture and ReDI Talent Summit.
Monitor, analyze, and report on the effectiveness of campaigns and ads and adjust content based on real-time insights.
Collaborate with the Fundraising & Partnerships teams to deliver donor-focused messaging and partner engagement campaigns.

Social Media & Content Creation

Plan and publish content across LinkedIn, Instagram, and Hootsuite, ensuring consistent tone and messaging.
Create engaging copy for newsletters, blog posts, press releases, event descriptions, and campaign materials.
Support local teams (Berlin, Munich, NRW) with regional comms needs, tailoring content for different learner groups.
Ensure GDPR-compliant photo and video collection of learners, events, and volunteers.
Provide social media expertise to internal teams via Slack and internal channels.
Curate alumni stories, volunteer testimonials, and impact stats to inspire donations and applications.

Advertising & Analytics

Own and manage LinkedIn Ad Grant campaigns for student, volunteer, partner & donor recruitment.
Track and report ad performance, engagement, and conversions.
Test and improve copy, formats, and audience targeting to optimize campaign ROI.

Stakeholder Engagement

Collaborate with the fundraising team to create compelling donor and partner communications, integrating communication strategies with fundraising goals.
Support outreach and engagement with alumni, students, and volunteers through storytelling and social media campaigns.
Liaise with Program Managers to collect stories, impact data, and feedback.

Your profile

What We’re Looking For

5 years of experience in marketing/communications, ideally in a non-profit, tech, or education space
Fluent in English, with strong communication and coordination skills.
Familiarity with gender-inclusive communication
Strong copywriting and storytelling skills (especially for digital & social platforms).
Strategic and creative thinker with strong project management abilities
Comfortable using tools like Hootsuite, Canva, and analytics dashboards.
Confidence in working independently while collaborating across multiple teams/locations
Committed to diversity, equity, and digital inclusion
Experience in project & campaign management, content strategy, and community engagement.

Nice-to-Have

Fluency in German
Experience with paid ad campaigns (LinkedIn Ads).

Why us?

Work with purpose and impact: Help close the gender and digital divide across Europe.
Enjoy a flexible, inclusive, and empowering culture.
Collaborate with an international team of passionate changemakers.
Be part of a school that changes lives — and stories that deserve to be heard.

Contact

Submit your application, including a CV and cover letter, by 21st April 2025. Please note that this recruitment process will involve the submission of a challenge (estimated effort: 2 hrs).

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About us

ReDI School of Digital Integration is a non-profit digital school for tech-interested locals and newcomers in Germany.

We offer our students high-quality training and the chance to collaborate with the start-up and digital industry.

Our aim is to provide our students with valuable digital skills and a strong network of tech leaders, students and alumni to help create new opportunities for all.

ReDI School is an equal opportunity, diversity and inclusion employer. We prohibit discrimination and harassment of any kind based on gender, colour, religion, sexual orientation, national origin, disability, gender identity, or any other protected characteristic.

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Are you ReDI?

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