Group Retention Director*in (m/f/d) Marketing - E-Commerc...

Intro

The Invia Group is a leading online travel company in Europe, bringing together top travel portals under one roof. As one of Europe's leading digital holiday experts, our aim is to provide the best holiday experience throughout the customer journey.

Tasks

Develop comprehensive retention strategies that focus on customer loyalty and minimising churn.
Design and implement personalised retention programmes, including loyalty initiatives and value-added services.
Build and maintain CRM blueprints for rollout across different markets and brands.
Harmonise the technology stack across the Invia Group to ensure consistency in retention strategies.
Develop and execute audience management strategies to better target and engage customers.
Leverage customer feedback and behaviour data to continuously optimise engagement strategies.
Work closely with marketing, data analytics, and product teams to ensure alignment and a seamless customer experience.
Monitor retention metrics such as churn rates, customer lifetime value (LTV), and engagement rates to assess the effectiveness of retention strategies.
Collaborate with local retention managers to ensure the successful execution of retention strategies across markets.

Requirements

Expertise in managing CRM tools and optimising/increasing customer engagement.
Ability to analyse customer data and derive insights to shape successful retention strategies.
Proven experience in designing loyalty schemes, communication plans, and customer lifecycle strategies.
Strong communication skills to collaborate effectively with internal teams and external stakeholders.
Ability to communicate fluent in English.
High experience in creating detailed customer segments for personalised retention efforts.
Ability to track and report on key performance indicators related to customer retention.
Strong ability to innovate and adapt strategies based on market trends and customer behaviour.
Proven experience in leading teams and working across diverse functions and markets.

Benefits

Permanent employment contract, available for both full-time and part-time positions.
Generous vacation allowances, with additional leave available for long-term employees.
Participate in our loyalty program, recognizing and celebrating your years of service.
Benefit from flexible working hours and the option for remote work, with opportunities for temporary international remote work.
Centrally located offices with excellent public transportation connections.
Enjoy regular company and team-building events to foster a sense of community.
Receive a guaranteed monthly subsidy towards lunch expenses.
Benefit from a subsidy for public transportation to make your commute easier.
Access a fitness subsidy to support your physical health and wellness.
Choose a sustainable commute option with our company-sponsored bicycle program.

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