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    about 1 month ago
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    CRM Marketing Manager*inbaito Pro Job

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    Intro

    Join Tide as a CRM Marketing Manager - Engagement, where you will own the German lifecycle and engage members through effective CRM strategies.

    Tasks

    • Own the German CRM member lifecycle within the established UK/Europe Lifecycle team
    • Activate new members to the Tide platform
    • Engage existing members
    • Reactivate lapsing members
    • Build new automated and standalone campaigns
    • Optimize existing journeys to drive early life next best actions for new members
    • Create and QA German communications
    • Develop and manage a CRM test-and-learn pipeline across multiple channels
    • Analyze campaigns and journeys
    • Report to stakeholders on trends and recommendations
    • Work with stakeholders to drive product adoption in lifecycle communications
    • Create a seamless transition from approval to membership
    • Drive initiatives forward with high levels of autonomy

    Requirements

    • c.5 years of expertise in end-to-end CRM marketing
    • Experience in a subscription and/or app-based business, ideally in the German payments or Fintech sectors
    • Good understanding of the German banking sector
    • Developed and delivered CRM strategies with proven results
    • Strong stakeholder management skills
    • Hands-on experience with CRM platforms (e.g. Iterable, Hubspot, Braze)
    • Understanding of HTML and CSS
    • Experience handling large amounts of data using BI tools (e.g. Looker, Tableau)
    • Experience in segmentation and targeting
    • Experience of testing different communication approaches
    • Strong communication and reporting skills
    • Ability to handle multiple projects and adapt to changing priorities
    • Hands-on, delivery oriented, and results-driven
    • Curious nature, good organizational skills, and attention to detail

    Benefits

    • 25 days of paid leave per year
    • Additional 3 days of paid leave for volunteering or L&D
    • EUR 1,000 professional L&D budget per year
    • Share options
    • Statutory Health Insurance
    • Statutory Pension contribution
    • Extended Parental Leave
    • Mental health support through Plumm
    • One-off home office budget
    • Work and travel globally - up to 90 days per country outside of home country
    • Team socials
    • Sabbatical Leave
    • Option to take work device as own (eligibility applies)

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