CRM Marketing Manager*in at Tidal Impact

Join Tide as a CRM Marketing Manager - Engagement, where you will own the German lifecycle and engage members through effective CRM strategies.

Own the German CRM member lifecycle within the established UK/Europe Lifecycle team
Activate new members to the Tide platform
Engage existing members
Reactivate lapsing members
Build new automated and standalone campaigns
Optimize existing journeys to drive early life next best actions for new members
Create and QA German communications
Develop and manage a CRM test-and-learn pipeline across multiple channels
Analyze campaigns and journeys
Report to stakeholders on trends and recommendations
Work with stakeholders to drive product adoption in lifecycle communications
Create a seamless transition from approval to membership
Drive initiatives forward with high levels of autonomy

c.5 years of expertise in end-to-end CRM marketing
Experience in a subscription and/or app-based business, ideally in the German payments or Fintech sectors
Good understanding of the German banking sector
Developed and delivered CRM strategies with proven results
Strong stakeholder management skills
Hands-on experience with CRM platforms (e.g. Iterable, Hubspot, Braze)
Understanding of HTML and CSS
Experience handling large amounts of data using BI tools (e.g. Looker, Tableau)
Experience in segmentation and targeting
Experience of testing different communication approaches
Strong communication and reporting skills
Ability to handle multiple projects and adapt to changing priorities
Hands-on, delivery oriented, and results-driven
Curious nature, good organizational skills, and attention to detail