Content Marketing Manager*in (m/f/d)

Content Marketing Manager (m/f/d) @ Ivy

Content Marketing Manager (m/f/d)

Location

Berlin Office (HQ)

Employment Type

Full time

Department

Revenue

About Ivy

Ivy is a global API for instant bank payments. We enable businesses to accept instant bank payments - taking cards & wallets out of online transactions and reducing cost by up to 10x. Over 60 geographies worldwide are rolling out instant bank payment infrastructure right now. Ivy harmonises these regional bank payment schemes, bringing them to a single point of access.

• Our current team consists of payment experts coming from companies like Klarna, Trade Republic, Revolut, TrueLayer, Goldman Sachs, Morgan Stanley, McKinsey, BCG, Trustly.

• Our HQ is in Berlin, Germany.

• We are working with many of Europe's fastest-growing merchants and innovators (e.g. alphacomm.io, mytheresa.com, vnx.li).

• Up to today, we have raised $30M of funding from Valar Ventures and Creandum which previously backed fintechs like Wise, Klarna, Qonto, N26, and Trade Republic together with founders and industry executives from Adyen, Pleo, N26, Mollie, and Plaid as angel investors.

Your Mission

Own all of Ivy's content across all customer segments end-to-end. As Ivy's first dedicated Content Marketing hire, you will be in charge of creating the content strategy, content calendar and executing content creation and distribution to drive market authority and accelerate revenue growth.

Your Responsibilities

• Own and execute Ivy's content strategy: Take ownership of creating and distributing high-impact content across all customer segments and channels, from ideation to delivery, including managing and optimizing Ivy's website as a key content hub.
• Content Distribution: Own our content distribution strategy to ensure content reaches our ICP audiences through various channels, such as webinars, podcasts, articles, news stories, guides, white papers, event & award submissions, social media and PR.
• Build a scalable content engine: Set up a repeatable, efficient process for producing content that captures demand, accelerates customer engagement, and drives revenue growth.
• Develop thought leadership: Craft compelling, customer-focused content in diverse formats that positions Ivy as a leading authority in open banking and payments innovation.
• Define and refine our brand voice: Establish and maintain Ivy's tone of voice to ensure consistency and resonance across all communications.
• Collaborate for impactful storytelling: Work closely with internal teams and customers to create authentic customer stories that highlight Ivy’s value proposition in written and recorded formats or external partners such as our PR agency to distribute content

Your Profile

• 4-6 years of experience in content marketing: Expertise in content writing and management tailored to diverse customer segments and platforms.
• Self-driven and accountable: A self-starter who takes ownership of responsibilities and thrives in end-to-end management of their domain, with the opportunity to shape processes, build skills, and influence the wider marketing strategy.
• Versatile writing skills: Ability to craft content in a variety of styles, with a keen ear for modern, conversational, and inclusive language.
• Proven track record: Portfolio of high-quality content that resonates with customers, supporting marketing, sales, and product objectives effectively.
• SEO-savvy: Skilled in seamlessly integrating SEO strategies into copy to maximize reach and engagement.
• Strong experience with thought leadership and PR content: Demonstrated ability to create content that positions brands as industry leaders and resonates with the media.
• Independent and collaborative: Thrives in agile, creative environments, capable of working autonomously while actively contributing to team collaboration.
• Bilingual proficiency: Fluent in both German and English, ensuring adaptability to varied audiences and markets.
• Strong stakeholder management: Experienced in engaging and coordinating with internal and external stakeholders effectively.

Not meeting every single requirement? That’s okay! Confidence can sometimes stop us from applying for a role, but here’s the truth: there’s no such thing as a ‘perfect’ candidate.

The Perks of Working with Us

• Work on a moonshot: We are working on changing the way money moves around the world to a more efficient, easier accessible system.
• Team Events and Off-Sites: We are getting the team together in Berlin 4 times a year for full-week onsites.
• The Tools You Need: We provide the best equipment for you to excel at your work.
• Take part in the success: We give every employee equity to participate in the success of Ivy.
• €1,000 for Personal Growth: Grow with your annual personal development budget.