Chief Marketing Officer*in (m/f/d) at Gitti

Intro

As CMO (m/f/d) you actively create the future of gitti. You have a holistic view of the customer and can therefore create an amazing customer journey, including the shop experience, whilst easily balancing different channels as well as acquisition and retention needs.

Tasks

Define and lead the implementation of gitti’s overall marketing strategy in line with the business and growth goals
Lead and develop a team of approx 30 people in total
Drive the marketing strategy, campaign ideation, execution and analysis
Be responsible for a 7-digit annual marketing budget, as well as the overall marketing reporting, channel attribution & the analysis of marketing effectiveness
Develop a data driven approach to prioritize, evaluate, and optimize marketing tactics and reporting
Build and grow a highly engaged and loyal community around our brand, driven by both influencers and fans of the brand
Ensure a healthy balance between retention and acquisition, as well as between brand and performance
Contribute to a culture of collaboration across the company (e.g. Product, Operations, Finance, etc.)
Be the marketing spokesperson for key stakeholders, investors and external parties
Lead by example in line with the company values where people can fulfill their potential and actively manage performance
Conduct regular research to identify new marketing trends and technologies and bring new ideas to optimize product development, the marketing mix and realize the ambitious growth goals

Requirements

8+ years of B2C marketing experience in a fast-growing company
Experience in the beauty/lifestyle industry and with D2C brands is a strong plus
Experience in leading marketing teams and budget responsibility
Experience in entering and scaling international markets
Strong experience with customer acquisition as well as retention and the mechanics of related revenue streams
Excellent working knowledge of web analytics (e.g. Google Analytics, Mixpanel) & data tools (e.g. Looker, Power BI)
Data-driven mindset with the ability to synthesize, analyze and interpret data
Deep understanding of marketing technologies and platforms as well as the synthesis between brand and performance marketing
Structured and result-oriented, combined with a hands-on mindset and can-do attitude
Dynamic personality, full of energy and ideas
Culture and value-driven attitude with a low ego
Enthusiasm for entrepreneurship and passion for fast-growing start-up environments as well as sustainability
Strong English communication and presentation skills; German language proficiency is a plus

Benefits

Being part of gitti means working with an ambitious and highly motivated team
gitti’s fast-paced, performance-driven environment offers you great opportunities to learn and to take ownership
Contribute your ideas and suggestions and be involved in the implementation from start to finish
We are having fun together by being connected even though working from home at the moment