15 days ago
Full-time
Senior
#thermostat#smarthome#energiesparen
Brand & Performance Marketing Director (m/f/d)
Discover 23 Jobs like this
Create an account and we will automatically match you with the most relevant job opportunities.
This text was automatically summarized
Intro
tado° is the European market leader for smart products and services to manage your energy consumption and control your climate at home. We are looking for a passionate, experienced, and open-minded colleague to strengthen our Marketing team.
Tasks
- Responsibility for all media campaigns, inspiring and engaging consumer audiences through best in class (digital-first) execution.
- Short- and long-term strategy for end-to-end campaigns across markets, from strategy & planning through to activation and optimization across channels.
- Campaign budget ownership.
- Driving tado’s agenda and innovation roadmap with media agencies, suppliers and key media partners (Meta and Google among others).
- Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
- Supporting the Global Head of Marketing in the annual marketing planning process, taking into account all paid media touch points along the CDJ to drive a seamless consumer experience.
- Continually analyzing and reviewing existing strategies, media plans and tactics to continuously improve performance and drive media effectiveness.
- Overseeing & coordinating Influencer marketing activation as part of campaign programs.
- Managing, leading and developing a direct team. Building a highly capable and engaged team.
Requirements
- >8 year of experience in Media in both Performance and Brand building, preferably across European markets.
- Skilled in Media strategy, execution, tracking and optimization.
- Experienced in managing internal and external stakeholders such as suppliers, agencies and media partners.
- Proven leadership experience taking existing teams to the next level and building high performing structures and capabilities.
- Hands on mentality and entrepreneurial spirit with the drive to shape and build the future of tado°.
- Understanding of latest tech and digital trends and translation into actionable ideas.
Benefits
- Flexible working hours to accommodate your schedule and remote-friendly work environment within Germany, with the option for temporary work from abroad within the EU.
- 30 annual paid vacation days and a contribution to your company pension scheme.
- Annual Learning & Development budget for your professional and personal development, including training, coaching and subsidized German language courses.
- Learning from highly-skilled colleagues through an open, appreciative feedback culture.
- Discounted access to gyms and courses through 'EGYM' for your fitness and work-life balance.
- Health care activities by company doctors such as vaccination, skin screenings, and mental health service via HelloBetter.
- Free Tuesday lunch in the office, company-wide events, regular 'Beer O’clock' afterwork events, and various sports events throughout the year.
15 days ago
Mention baito
You like what we are doing? You can support us by mentioning that you found this job on baito.