19 days ago
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Intro
Back Market is seeking a CRM Manager for a 6-month contract to be part of the Engagement team focused on driving long-term engagement and user journeys in the refurbished electronics marketplace. The role involves managing dynamic in-product communication, optimizing communication strategies, refining personalization efforts, evaluating segmentation, and conducting A/B testing to enhance user experiences and increase Lifetime Value (LTV) of customer segments.
Tasks
- Manage Dynamic Content for in-product communication
- Optimize Communication Orchestration across touchpoints
- Collaborate with Product team for innovative engagement
- Work with Data teams for data collaboration
- Refine Personalization and Segmentation efforts
- Evaluate and Improve CRM Segmentation
- Conduct A/B Testing on segmentation strategies
- Provide LTV Recommendations for customer segments
Requirements
- 4+ years of CRM experience
- Knowledge of Braze is a plus
- Statistical/technical skills, business acumen, and communication skills
- Understanding of customer shopping behaviors online
- Proficiency in data analysis tools and languages (e.g. Google Analytics, Tableau, SQL, Python)
- Data-driven decision-making skills
- Self-motivated and proactive in a fast-paced environment
Benefits
- Contribute to reducing electronic waste
- Mission-driven company
- Opportunity to work in a worldwide growing company
- Work alongside passionate experts
- Flexible career path with dedicated Learning & Development team
- Leadership Academy by Back Market
- Attractive salary, equity, and benefits package
- Remote-friendly company with up to 3 days of remote work per week
- Join a fast-paced, open-minded, and friendly environment
- Participate in Employee Resource Groups
- Internal events like The Monday Brief, The Somehands, The All Hands
- SABOTAGE mantra for creating maximum impact
19 days ago
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