As an SEO manager, you are responsible for optimizing websites to increase their visibility in search engines. This includes the analysis of keywords, the creation of content, the technical optimization of pages and the monitoring of rankings and traffic. The aim is to improve the findability of a website and generate more organic traffic.
A career as an SEO manager generally requires a degree in marketing, business administration, communications or a related field. Further training and certificates in the field of search engine optimization are also an advantage.
As an SEO manager, you have a wide range of career opportunities. You can switch to different industries, work in agencies or become self-employed. There are also positions with increasing responsibility, such as SEO Manager or Digital Marketing Manager.
