Senior Social Media Manager*in

Senior Social Media Manager (all genders)

Remote

Demand Generation – Creative & Marketing Operations /

Full-time /

Remote

Speak our language!

We are Lingoda. We are promoting wealth and opportunity through Education!

Our mission is to empower global talent with the language, cultural and technical skills for integration and success.

Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.

Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.

As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.

We work hard to contribute to a better society. How? Here are three examples:

• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs

• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany

• In December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022

Your Tasks:

• Content Strategy: Create and implement the social media strategy, including individual platform strategies that are aligned with our brand strategy and vision, and support key business initiatives
• Audience Insights & Trends: Strong capability to analyse audience behaviors, platform trends, and competitive landscapes to inform content direction and innovation, resulting in positive subscriber growth and engagement with our core target demographics
• Community Building: Ideate and implement unique content and activations to engage the Lingoda community across social media, as well as partner with Marketing colleagues to support the growth and performance of our ambassador program
• Brand Building: Quickly react to content trends relevant to our target audience, ensuring our brand is at the forefront of the online zeitgeist. Drive positive brand sentiment and reputation with unique and engaging content
• Strategic Planning: Create, manage and implement social media calendar and planning, integrating paid and organic strategies, and ensuring alignment with brand messaging across platforms
• Monitor & Report Performance: Measure, analyse and report on channel performance on a monthly, quarterly and campaign-specific basis, and oversee organic ad spend across channels ensuring positive ROI
• Cross-Functional Collaboration: Partner with the Marketing and Creative teams to ensure cohesive storytelling and effective campaign execution across all channels; as well as with Performance Marketing to ensure alignment and drive synergies between paid and organic social channels as well as with Influencers

You bring to Lingoda:

• 5+ years of experience in social media, with proven experience managing channels with a combined audience of 500k or more across Meta, TikTok and Youtube. Reddit and LinkedIn are a plus
• Culturally clued up and immersed in Social Media trends. You understand what our target group cares about now and craft ideas that will capture attention
• A proven ability to engage, connect with and build a new audience across multiple channels
• Solutions-focused mentality with a ‘can-do’ attitude. You seek opportunities to deliver maximum impact by taking initiative, uncovering answers independently, and driving results without waiting for direction
• Familiarity with Google Analytics, Meta Ads Manager, Dash Hudson, Hootsuite, and native social media insight platforms
• Familiarity with tools like Canva for adjusting or creating simple social media posts
• Ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
• Excellent communication and writing skills
• Strong understanding of branded content in digital and social platforms
• Excellent organizational skills
• Ability to manage multiple stakeholders

What you can expect from Lingoda:

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Education funds because we want to see our people grow
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• 28 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n.a. for freelancers)
• Flexible working hours

Does that sound exciting? Then, send us your CV right away!

We are looking forward to hearing from you!

Your contact person for the position is Sally

Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.

We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered

All our contracts whether freelance or regular German employment contract start on a 2 year time period.