Head of Advertising (m/f/d)

Head of Advertising (m/f/d)

Festanstellung, Vollzeit · Berlin

Your tasks

Strategy and Planning:

• Developing and executing comprehensive advertising strategies aligned with our business objective as well as setting KPIs and budgets
• Conducting in-depth market research, competitive analysis, and in-channel deep dive to identify new opportunities and optimize the channel mix.
• Set clear KPIs and budgets for each advertising channel and campaigns, ensuring optimal allocation of funds, cost savings and efficiency improvements across channels.

Campaign Management:

• Overseeing the planning, execution, and optimization of all marketing campaigns, spanning TV, OOH, search, influencer marketing, paid social, CRM etc.
• Leading the development and execution of offline marketing campaigns, including TV, OOH, and billboards, with a focus on European markets.

Marketing Attribution and Tracking:

• Continuously challenging and optimizing our marketing multi-touch attribution model to drive the best decision for the business.
• Leveraging advanced analytics tools (e.g., GA4) to measure campaign performance and customer journey.

Customer retention:

• Challenging our CRM department to new heights and optimize retention as well as the customer experience.
• Utilize customer-centric metrics for personalization, evaluation, and optimization of campaign performances

Team Leadership:

• Building and developing a team of 10+ advertising professionals – and providing mentorship and coaching to your team.

Your profile

• Ideally, you are available to start as soon as possible!
• You live in Berlin or the surrounding area or you are willing to relocate.
• You have 7+ years of Performance Marketing experience, preferably in the e-commerce field (B2C and/or DTC).
• You are equipped with an excellent command of English – German, French or Italian skills are a plus.
• You have a proven track record in leading high-performing advertising teams.
• You have a deep understanding of digital marketing channels, including CRM, paid social, search, display, programmatic, and influencer marketing.
• You have hands-on experience with offline marketing channels, particularly TV, OOH, and billboards, in European markets.
• You have proficiency in using analytics tools such as GA4 and have some experience with multi-touch attribution.
• You have experience in the end-to-end ideation, implementation, analysis, and promotion of growth strategies.

What you can expect from us

• Our colorful team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook.
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.

Sounds good?

About us

KoRo was founded in Berlin in 2014 with the aim of making high-quality food accessible to everyone at fair prices by skipping trading levels, efficient processes, and bulk sizes with a simple design. Today, besides its large packaging, KoRo stands out from its competitors through its unique products – like our best-selling date hazelnut cream, exceptional kinds of nut butter, and a wide range of snacks. KoRo now employs around 300 people and our products are sold throughout Europe.

KoRo will offer you a dynamic environment where you won’t only contribute to the food market revolution, but you will also be able to show your full potential. We are a diverse and committed team in which people from many countries and cultures work on a common mission: to make KoRo Europe's leading brand for innovative vegan and vegetarian foods. At KoRo, you will have the opportunity to be part of an open and exciting company that is constantly developing and in whose innovative and creative atmosphere new ideas and approaches are encouraged.