vor 12 Tagen
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Group Performance Director*in (m/f/d) Marketing - E-Commercebaito Pro Job
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Einführung
The Invia Group is a leading online travel company in Europe, bringing together top travel portals under one roof. We aim to provide the best holiday experience throughout the customer journey.
Aufgaben
- Develop and implement a comprehensive performance marketing strategy focusing on new customer acquisition.
- Centralise performance marketing efforts across all markets, ensuring consistency of strategy and execution.
- Lead performance marketing teams, including PPC, Display, Programmatic, and Social Paid, to optimise marketing spend and drive efficiency.
- Ensure the integration and optimisation of performance marketing tools and technologies for maximum efficiency.
- Integrate AI tools to enhance performance marketing outcomes.
- Manage cross-functional collaboration with various teams, including SEO, content, and data analytics.
- Monitor, analyse, and report on performance metrics to improve ROI and optimise campaign effectiveness.
- Maintain a budget-conscious approach, ensuring financial efficiency of all marketing initiatives.
Voraussetzungen
- Proven ability to lead and manage diverse marketing teams.
- Expert in tracking, analysing, and optimising marketing performance metrics like ROAS, CPA, and LTV.
- Strong proficiency in using data and analytics for informed decision-making.
- Skilled in collaborating with SEO, content, and analytical teams.
- Experience in developing and executing high-level strategies for customer acquisition.
- Ability to manage and allocate marketing budgets efficiently.
- Deep understanding of PPC, Display, Social Paid, and programmatic platforms.
- Proficiency in leveraging AI tools for marketing performance optimisation.
- Excellent communication and presentation skills in English.
- Strong problem-solving skills and adaptability to market changes.
- Expertise in managing multiple marketing projects simultaneously.
- Experience in stakeholder management.
Benefits
- Permanent employment contract, available for both full-time and part-time positions.
- Generous vacation allowances with additional leave for long-term employees.
- Participation in a loyalty program recognizing years of service.
- Flexible working hours and the option for remote work.
- Centrally located offices with excellent public transportation connections.
- Regular company and team-building events.
- Monthly subsidy towards lunch expenses.
- Subsidy for public transportation.
- Fitness subsidy to support physical health and wellness.
- Company-sponsored bicycle program for sustainable commuting.
vor 12 Tagen
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