vor etwa 1 Monat
Vollzeit
Senior
#naturkosmetik#nachhaltig#startup
Chief Marketing Officer*in (m/f/d)baito Pro Job
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Einführung
As CMO (m/f/d) you actively create the future of gitti. You have a holistic view of the customer and can therefore create an amazing customer journey, including the shop experience, whilst easily balancing different channels as well as acquisition and retention needs.
Aufgaben
- Define and lead the implementation of gitti’s overall marketing strategy in line with the business and growth goals
- Lead and develop a team of approx 30 people in total
- Drive the marketing strategy, campaign ideation, execution and analysis
- Be responsible for a 7-digit annual marketing budget, as well as the overall marketing reporting, channel attribution & the analysis of marketing effectiveness
- Develop a data driven approach to prioritize, evaluate, and optimize marketing tactics and reporting
- Build and grow a highly engaged and loyal community around our brand, driven by both influencers and fans of the brand
- Ensure a healthy balance between retention and acquisition, as well as between brand and performance
- Contribute to a culture of collaboration across the company (e.g. Product, Operations, Finance, etc.)
- Be the marketing spokesperson for key stakeholders, investors and external parties
- Lead by example in line with the company values where people can fulfill their potential and actively manage performance
- Conduct regular research to identify new marketing trends and technologies and bring new ideas to optimize product development, the marketing mix and realize the ambitious growth goals
Voraussetzungen
- 8+ years of B2C marketing experience in a fast-growing company
- Experience in the beauty/lifestyle industry and with D2C brands is a strong plus
- Experience in leading marketing teams and budget responsibility
- Experience in entering and scaling international markets
- Strong experience with customer acquisition as well as retention and the mechanics of related revenue streams
- Excellent working knowledge of web analytics (e.g. Google Analytics, Mixpanel) & data tools (e.g. Looker, Power BI)
- Data-driven mindset with the ability to synthesize, analyze and interpret data
- Deep understanding of marketing technologies and platforms as well as the synthesis between brand and performance marketing
- Structured and result-oriented, combined with a hands-on mindset and can-do attitude
- Dynamic personality, full of energy and ideas
- Culture and value-driven attitude with a low ego
- Enthusiasm for entrepreneurship and passion for fast-growing start-up environments as well as sustainability
- Strong English communication and presentation skills; German language proficiency is a plus
Benefits
- Being part of gitti means working with an ambitious and highly motivated team
- gitti’s fast-paced, performance-driven environment offers you great opportunities to learn and to take ownership
- Contribute your ideas and suggestions and be involved in the implementation from start to finish
- We are having fun together by being connected even though working from home at the moment
vor etwa 1 Monat
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