Aligning local market initiatives with the topline revenue targets, Defining the target audience and market positioning as well as creating localized strategies to strengthen KoRo’s presence in the Netherlands and Belgium, Identifying opportunities and threats in the competitive landscape and changes in consumer behavior, Leading the development of localized campaign calendars to ensure timely and effective multi-channel execution, Planning, executing, and managing localized campaigns, brand activations, events, and pop-ups to enhance brand visibility and drive revenue, Tracking and analyzing campaign performance metrics (e.g., ROI, CVR, CTR) to assess the effectiveness of the campaigns and improve future campaigns, Ensuring marketing consistency across all sales channels (B2C, Retail, B2B and Marketplaces), Be the go-to person for all branded-related activities